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BUSI 1204 - BUSINESS FUNCTIONS
PREREQUISITE: BUSI 1203 The course covers business activities performed by entrepreneurs in managing a business. Business concepts learned through the course include: problem-solving, teamwork, self-motivation, responsibility, higher-order thinking, communication and inquiry. The course is a study of business organizations from the viewpoint of management with an emphasis placed on the decision-making skills required of an effective manager. The course examines concepts of management, including the basic functions of planning, organizing, leading, and controlling and the essentials of marketing management with emphasis on the strategies of marketing decision making including: product, distribution, promotion and pricing. Major environmental forces which affect marketing decision making also are studied -- economic, legal, social/cultural, competitive and the consumer.

LL Lecture Lab
Description PREREQUISITE: BUSI 1203 The course covers business activities performed by entrepreneurs in managing a business. Business concepts learned through the course include: problem-solving, teamwork, self-motivation, responsibility, higher-order thinking, communication and inquiry. The course is a study of business organizations from the viewpoint of management with an emphasis placed on the decision-making skills required of an effective manager. The course examines concepts of management, including the basic functions of planning, organizing, leading, and controlling and the essentials of marketing management with emphasis on the strategies of marketing decision making including: product, distribution, promotion and pricing. Major environmental forces which affect marketing decision making also are studied -- economic, legal, social/cultural, competitive and the consumer.
Prerequisites BUSI 1203 / LL Lecture Lab <min credit = 4.00>
Corequisites N/A
Fees N/A
Credits 5.00
Credit Types Audit, Dual Credit, Forgiveness, Non Credit, PassFail, Standard

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