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MRKT 2201 - PRINCIPLES OF MARKETING
PREREQUISITE: ENGL 1411 or equivalent placement
A study of the essentials of marketing management with emphasis on the strategies of marketing decision making: product, distribution, promotion and pricing. Major environmental forces which affect marketing decision making also are studied - economic, legal, social/cultural, competitive and the consumer.

Lecture
Description PREREQUISITE: ENGL 1411 or equivalent placement
A study of the essentials of marketing management with emphasis on the strategies of marketing decision making: product, distribution, promotion and pricing. Major environmental forces which affect marketing decision making also are studied - economic, legal, social/cultural, competitive and the consumer.
Prerequisites (( ASST / Reading <min score = 40.0000> or COMP / Reading <min score = 75.0000> or ACT / Reading <min score = 20.0000> or ACCU / Reading <min score = 70.0000> or SAT / Critical Read <min score = 480.0000> ) and ( ASST / Writing <min score = 41.0000> or COMP / Writing <min score = 70.0000> or ACT / Writing <min score = 20.0000> or SAT / Writing <min score = 480.0000> or ACCU / Sentence Skills <min score = 72.0000> )) or ( PREP 1404 / Lecture <min grade = C, min credit = 3.00> or ENGL 1411 / Lecture <min grade = C, min credit = 3.00> )
Corequisites N/A
Fees N/A
Credits 3.00
Credit Types Standard

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